BA (Hons) Business Management with Pathways

General information


BA Business Management
BAC+3 Business Management

Study mode



3 years

Start date

September 2024

Explore this course

Programme Overview

Provides a solid grounding in the key business areas such as strategy, marketing, HRM, Finance, and entrepreneurship, within global context. The course gives students a good balance of theory and practice through life examples, case studies, practical activities and projects. The course also helps the students develop employability skills such as teamwork, leadership, problem-solving, and presenting skills.


The degree offers the following specialist pathways of study:

  • Global Business
  • Finance
  • Marketing
  • Human Resources Management

Programme Contents

Teaching & Learning

Learning will be facilitated through a variety of methods, which may include lectures, seminars, lab, workshops, online activities and group work. Students are expected to engage in both class and online activities and discussions. This programme also requires students to participate in additional guided reading and self-directed study to reinforce the learning gained from timetabled sessions. Formative assessment will be used to prepare students for summative assessment and give students an early indication of their progress towards the course intended learning outcomes.

Now enrolling for the September 2024 semester

Apply before 11 September.


This course will be assessed using a variety of methods which will vary depending upon the module.:

Assessment methods include:

  • Phase tests
  • Essays
  • Group work
  • Presentations
  • Vlogs/Blogs
  • Reports
  • Projects
  • Coursework
  • Exams
  • Individual Assignments

Entry Requirements

  • Moroccan Baccalaureate degree, high school diploma, A2 levels, international Baccalaureate or equivalent.
  • Online Placement test B2 level, IELTS score 6.0, or equivalent or a successful completion of a recognised foundation year.

About Coventry University

Coventry University is a global education group that provides high quality education to all its students. Coventry University is a forward-looking, modern university with a proud tradition as a provider of high-quality education and a focus on applied research. The University’s students benefit from state-of-the-art equipment and facilities in all academic disciplines, including libraries, laboratories (for electronic and electrical engineering), and recreational areas. These modern amenities are designed to support students throughout their academic journey, providing them with the resources they need to excel in their studies and pursue their passions.


No.23 in World for ‘international outlook’

THE Young University Rankings 2022

5 QS Stars Internationalisation

QS Stars University Ratings

5 QS Stars Overall Rating

QS Stars University Ratings

How To Apply

Fill the online pre-registration application form. Our admission office will be in contact with you shortly to explain the process step by step and support you throughout your application. Once complete, your application will be transferred to Coventry University admission department to be reviewed. An acceptance letter will be issued for successful candidates.

Now enrolling for the September 2024 semester

Apply before 11 September.